Cedar Grove Estate, a new land subdivision in St Leonards, Launceston, needed to establish a strong online presence to attract potential buyers. The primary challenge was to effectively showcase the unique lifestyle and future amenities of the development and to capture and manage sales leads efficiently from day one.

A modern, user-friendly website was designed and developed to highlight Cedar Grove Estate’s key features, including its master plan, lot availability, and community focus. Crucially, the website was integrated with ARCNET CRM to streamline the lead management process, ensuring all inquiries were captured and managed effectively.

The new website provided Cedar Grove Estate with a compelling digital brochure, successfully generating initial interest and inquiries. The ARCNET CRM integration enabled the sales team to efficiently track leads, manage customer interactions, and gain valuable insights, contributing to a smoother sales process for the new development.